Why Writing Better Headlines is Essential
...Even for Your Videos
A scroll stopping headline is the SINGLE. MOST. IMPORTANT. element of any online content including your video titles.
It's been recommended you spend 90% of your time writing your headline, that's how crucial this is. It doesn't matter how great your content is if no one ever notices it in our overloaded online newsfeeds.
I see tons of effort going into creating online videos, yet many times it looks like the video title is an afterthought. Don't neglect your titles, because your video content will not stand alone on it's creative merits. A well optimized headline or title for your video or article will help it perform better in search results and ultimately drive more traffic to your content. This is true wherever you may be posting your content; your website, YouTube, blog, LinkedIn, Facebook, etc.
In pursuit of the perfect headline - take some tips from online marketing guru Neil Patel: Guide to Writing Powerful Headlines
When you've gathered your data, don't forget to run your top picks through CoSchedule's Headline Analyzer to get some further input on how well your headline might perform.
So carry on with all good video efforts, always start with a powerful headline, and define the big WHY this content matters.