Why You Need the Power of Video

Your marketing efforts succeed when you give your prospects and customers answers to their most pressing questions; what they want, how and when they want it. Video as a vehicle for your marketing content checks all the consumer boxes for preferred communication style, ease of deliverability and shelf life.

​JUST THE (VIDEO) FACTS:
 
It’s popular all right, according to Cisco, video will represent over 80% of all internet traffic by 2020. YouTube, the second largest search engine globally, reports mobile video consumption rising 100% every year. Hubspot compiled these further findings that point to the increasing value of video:

• ​Including video on a landing page can increase conversions by 80%.
• Video in an email leads to over 200% increase in click-through rate.
• 90% of users say that product videos are helpful in the decision process.
• 59% of executives would rather watch a video than read text.
• 65% of executives visit the marketer’s website after viewing a video.

 
WHO NEEDS VIDEO? Evidence is clear that video marketing is booming; it’s also compelling as to who needs video today. Especially if you need to accomplish any of the following:

• Create authority and credibility online
• Increase traffic on your website
• Drive sales and conversions
• Retain repeat clients
• Announce new products and services
• Break through social media clutter and increase engagement
  

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POWERFUL REASONS WHY to use video in your marketing efforts:

1. Brand Recall - 80% of customers remember a video they’ve watched in the last month.
2. SEO Boost - Video content indicates authority and ranks highly in search engine results. Search analytics show that video drives a 157% increase in organic traffic from search engines. While SEO targets keep evolving, helpful, quality content in video format will continue to rise to the forefront. Google specifically ranks teaching type video tutorials higher than website results alone.
3. Higher Engagement - Video is shared 1200% more than both links and text combined.
4. Accessibility & Reach - Video is easily incorporated online and throughout the top social platforms for our fast paced consumption. Video has the most flexible appeal as it performs well on all devices from computers to mobile.

 
Video content is the new voice of authority. If you have the knowledge and resources to create an information packed and useful video, consumers will recognize your authority and seek your solutions. Contact us today for easy and affordable options to incorporate video in your marketing efforts.

​Have you found surprising results with videos for marketing? Leave a comment as we are interested in hearing what works for you.